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Waste entrepreneur launches “green alternative” to skip hire.

6th March 2012

Waste entrepreneur launches “green alternative” to skip hire.

 A privately backed venture from a leading welsh entrepreneur is set to transform the way in which household junk is collected and recycled across Wales.

 James Norvill recent winner of the “British Chamber Of Commerce Welsh Entrepreneur Of The Year Award” has today launched Junk4Joy Limited a waste collection and recycling business focused on providing a green, cost effective alternative to domestic skip hire.

 The Newport entrepreneur, who has accumulated a wealth of experience within the skip hire industry at the helm of GD Environmental Services believes there is a significant gap in the marketplace for a labour inclusive waste recycling business to rival domestic skip hire offerings. 

 James Norvill, Managing Director of Junk4Joy said “Although skip hire is a common solution for storing construction waste, for those customers who require the safe disposal of a handful of bulk items will receive greater value for money in what Junk4Joy have to offer. In comparison to skip hire, Junk4Joy is a mobile waste solution which does not require a skip permit or a return visit to collect a waste container. As a result this reduces costs to the customer and has a lower carbon footprint than skip hire.”

 Although the business will initially employ 8 full time staff and operate two specialist waste disposal vehicles across South East Wales, there is early indication that Junk4Joy’s unique benefit of providing free labour could stimulate future business growth. 

 Mr Norvill said “During an initial trial our junk haulers completed a diverse range of tasks from, removing a sofa from a penthouse flat to dismantling an old cupboard and clearing out a garage for an elderly couple. Customers have welcomed the innovative labour we can offer which gives us a competitive advantage in the saturated waste disposal marketplace.”

 The businesses core ethos is to provide an environmentally friendly service. Junk4Joy has developed a detailed training program to assure junk haulers begin the sorting and recycling process while on site. The business has a clear objective to recycle over 90% of all junk waste collected at its waste transfer facility based in Newport.

 A recent Welsh Government report established that fly tipping cost Welsh taxpayers £2.29 million last year with over 41,000 incidents occurring between 2010 and 2011. Mr Norvill believes that a licensed junk collection service can help reduce this problem.

 “At Junk4Joy we are offering a transparent professional approach to domestic junk waste recycling. We will communicate clearly with customers about where, when and how their waste will be recycled to ensure we set a new standard within the industry. It is our objective to recycle in excess of 90% of all waste collected. ” Mr Norvill explained.

 Junk4Joy has bold ambitions to become the largest independent junk collection and recycling business in Wales by 2014.